This picture shows another idea on how to place displays on your craft fairs/art show table making your items more appealing. A large silver long bowl ($4) with polished river stones ($2 or 2 bags at the $1 store) makes a great setting for silver jewelry. The smaller black base ($4) has been set on a plain black cube displaying a silver charm bracelet.
Sometimes a buyer is not sure how would they wear or with what colors your merchandise will go with. Of course this is your job, you must engage them, not only describing the piece, but how versatile it can be. Usually approaching the all black or white outfits appeal to all. We all have pieces that we use with those 2 basic colors. And black is always regarded as the 'interesting, elegant, and evening-ish' look. White, reminds people of summer vacations, sitting on the porch and sipping tea.
I have a multi colored line, and although I specialize in folkloric, and South West pieces, I also have regular pieces of jewelry that are big and bold, made with gemstone. I mention gemstones because there is a great and interesting way to engage your customer in another conversation. Whatever medium you use, keep a piece of the raw item, or pieces of the unfinished product displayed. I do this with the natural stones, if I am using coral, I place a piece of coral (aquarium plastic) and a huge chunk of turquoise, to create that familiar two tone SW look. I also group the jewelry together by tones, and add earrings, rings, bracelet and hair accessories that compliment the look. That gives your customer not only ideas, but perhaps a lower $ alternative to your lovely line!
If I am using gemstones I keep them raw, in crystal forms next to the piece or pieces I am selling. This way you can approach and start a conversation with your customer as to what the original stone, paper, wool looks like and it's origin! Perhaps an anecdote of that trip you took to a mine, a sheep farm, whatever it is, tie it with your product.Continue creating and making lovely stuff, but while you are in the process, think of a way to keep your buyer engaged and interested. :)
