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Saturday, June 4, 2011

Name Recognition.. YOUR Business Cards Should SELL YOU!!

This is very important!! When we go to art or craft shows, we all pick up so many cards, so many that when we get home, only a few will spark a memory!


 I decided to do something about that.  I figured, I am the product, what I make design and sell should be a part of me, and people should be able to remember me. After all, they have my product, it will end up somewhere in their home, (I also make belts, paint, and use a lot of other media).  But when they are gone, I want them to put a 'face' or an image be it subliminal or on in 'your face' of the artist they met.
Even if they do not buy something, they will probably keep the card for a while...and like a friend of mine always says...Who knows?  Her 'who knows' have taken me very, very far, because I have dabbled in different things, and took chances just on those 2 words! 

I spent some extra $, it was less than $100 on a professional 'mega store'  picture pack promo.  I brought all the clothes that I wanted to use to create the image that I want to convey, something that tells 'my story' and that is unique to me.  I also made sure I used my jewelry as well.  Some say that when you first see the card they don't always think jewelry until they read it, (I have very little text too, I believe YOU have to be your product).  But every single time some one gets my card they always, always compliment the picture.  Plus it makes me look better than in person :).   I had them made in the best quality glossy paper, this is the color version, I am know using the same one but in sepia tones, and as you see is vertical!.  I am getting ready to re-print some with my etsy info and I am doing those in color for my upcoming Tri-Cultural-Show in Santa Fe and just for variety!  I got a great deal, I got 2 poses, in different widths, the one I currently use on this blog, and this one, and both in color and in sepia tones.  

So keep on creating and start re-inventing yourself.  Remember YOU are your product, GO out and make money with your art and sell your talents!  Read more on 'dressing' or accessorizing for the part, with your art!
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